MNG Health Media Hub Named Best Digital Solution at PM360 Trailblazer Awards
Media Hub Named Best App/Digital Solution or Suite
NEW YORK, NY, September 14, 2018 – The MNG Health Media Hub has been named Best App/Digital Solution or Suite at the 10th annual PM360 Trailblazer Awards. The highly popular Media Hub is a solution that enables brands and their representatives to compliantly curate and share personalized, targeted content with HCPs in an easy, trackable, and measurable way.
PM360, a leading health-marketing industry trade magazine, is honors the pharmaceutical and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.
Launched in late 2017, the MNG Health Media Hub is the fastest growing product in the company’s 18-year history. “We pride ourselves on our legacy of innovation,” said Mark Heinold, Chief Executive Officer. “Stemming all the way back to 2000, we’ve created new products to meet the changing needs of the biopharma and medical device industries. From Rep Mail and HCP Response, our triggered direct mail and email solutions, to Community Direct, our private, secure portal for online collaboration, we’re always looking forward to what our clients are going to need next.”
That focus on emerging needs was a driving force in the creation of the Media Hub. “We’ve listened to our clients and created features that they couldn’t find anywhere else,” said Luke Reed, Product Owner for the Media Hub. “Many brands said they weren’t getting enough use out of the assets they were creating. It takes weeks, sometimes months, to get a piece approved and then it is used only one time. The MNG Health Media Hub creates a destination for that content so it can be quickly uploaded and distributed to HCPs. Brands and representatives also have the ability to curate that content into custom galleries based on personal knowledge of individual HCP’s interests and send at their discretion.”
The winners are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.
To win, companies must show achievement in various areas including innovation, talent development, and social responsibility. Initiative entries, like the Best App/Digital Solution or Suite category, are evaluated on their ability to overcome challenges, skill, innovation, quality of planning and execution, and the effectiveness of the work.
Winners were honored during the Trailblazer Awards Gala at Gotham Hall at 1356 Broadway in New York City on Thursday, September 13, 2018.
Curious about the MNG Health Media Hub?
MNG Direct Is Now MNG Health
MNG Health Announces New Name, More Powerful HCP Products
Bensalem, PA, July, 30, 2018 – MNG Direct will now be known as MNG Health, a name change that represents bigger, more powerful products for its clients. Long known as a data-driven multichannel marketing partner for biopharmaceutical brands, MNG Health now partners with brand teams at the campaign level to execute strategies that are proven to work.
“We know that, as healthcare becomes increasingly complex, that busy healthcare providers are looking for timely, relevant, and valuable information,” said Mark Heinold, Chief Executive Officer. “MNG Health’s line of powerful, proven products are designed to communicate a biopharma brand team’s message clearly and effectively during all phases of the product lifecycle.” After many years of helping clients optimize tactics for multichannel deployment, the company has been focused since 2015 on optimizing campaigns. Insights from hundreds of these campaigns were the basis of the new product line. “We’ve learned an incredible amount about what works and what doesn’t,” said Robyn Garrett, Vice President of Content Strategy. “Instead of using trial and error, we help biopharma brand teams leverage our proven solutions and experienced experts.”
In the company’s 18-year history, it has deployed nearly 250 million HCP touchpoints, and currently works with 161 brand teams across 39 biopharma manufacturers. However, as Garrett points out, “It isn’t just about volume. It’s about bringing simplicity and confidence to a marketing plan. We want to share our proven strategies with our clients and help them execute great campaigns.”
Simplicity is surely needed in the biopharma industry right now. With FDA approvals doubling from 2016 to 2017, many HCPs report feeling overwhelmed and confused about new prescription treatment options.MNG Health partners with brand teams to celebrate these medical innovations. “We are grateful to work in a time when new medical treatment options are rapidly becoming available,” said Heinold. “We understand that each brand’s story is critically important to the healthcare providers and patients whose lives will ultimately be impacted by these innovative medicines. Our job is to help biopharma brand teams build more powerful connections with the healthcare community so that their life-changing medicines are proudly prescribed with confidence.”
You can learn more about MNG Health and their solutions at www.MNGHealth.com.