Intelligent Engagement Has a Name: HCPiQ
Data and analytics have limited use without strategy, experience and category depth. MNG Health’s proprietary HCPiQ platform transforms data into actionable insights that inform more intelligent HCP communication strategies.
While our team includes some of the brightest minds in the field, we’re problem-solvers at heart. Our core capabilities are below; however, we’d really like to understand your specific needs and pain points to deliver a plan that works for you.
Engagement Propensity
Prescriptive insight as to which channels and messages deliver optimal engagement
Data-Driven Triggering
Investigate available data resources to indentify and implement promotional messaging triggers
Target List Expansion
Uncover complementary brand targets via look-a-like analyses and peer influencer mapping
Prescriber Value Analysis
Leverage Brand Loyalty Matrixes and custom segmentation to guide marketing investments
Learn & Optimize
Analyze campaign performance and leverage insights for continous, real-time improvements
ROI Analysis
Evaluate return on investment based on performace metrics and model ideal tactic mix in future campaigns