Intelligent Engagement Has a Name: HCPiQ

Data and analytics have limited use without strategy, experience and category depth. MNG Health’s proprietary HCPiQ platform transforms data into actionable insights that inform more intelligent HCP communication strategies.

HCP IQ

While our team includes some of the brightest minds in the field, we’re problem-solvers at heart. Our core capabilities are below; however, we’d really like to understand your specific needs and pain points to deliver a plan that works for you.

Engagement Propensity

Prescriptive insight as to which channels and messages deliver optimal engagement

Data-Driven Triggering

Investigate available data resources to indentify and implement promotional messaging triggers

Target List Expansion

Uncover complementary brand targets via look-a-like analyses and peer influencer mapping

Prescriber Value Analysis

Leverage Brand Loyalty Matrixes and custom segmentation to guide marketing investments

Learn & Optimize

Analyze campaign performance and leverage insights for continous, real-time improvements

ROI Analysis

Evaluate return on investment based on performace metrics and model ideal tactic mix in future campaigns

To learn more about MNG Health’s analytics and intelligence capabilities, contact us using this link.