Proven, Effective & Enduring HCP Brand Communications
While many aspects of a clinician’s work have changed dramatically, HCPs still turn to credible, trusted publications as part of their continuing education to learn about key studies, clinical updates and the latest news.
High-impact promotional messages delivered through physical and digital medical journals – such as cover wraps, polybags, inserts and online display ads – are a key component for any brand campaign. They have a long shelf life and are often shared with other HCPs in the practice.
A seamless addition to an integrated communications program, this multichannel solution provides an exclusive opportunity to increase brand awareness with a lasting effect, typically with a 5:1 return on investment (ROI). Leverage the trust, recognition and extensive circulation of medical journals to reach high-value, specialty audiences and realize key benefits.
journals to stay up-to-date
Medical Journal advertising
Sources: Wolters Kluwer, 2018, and MNG Health proprietary research.